Meta, formerly known as Facebook now has become the parent company of different significant platforms. These include not just Facebook but also Instagram, WhatsApp, and other platform. Meta has become a very popular platform across the world for both casual users and businesses. Besides social users, a large sum of e-commerce businesses and brands also prefer to use Meta ads for advertising purposes.
Industries including retail, cosmetics, apparel, food, beverages, fitness, and health care also emphasize advertising their products digitally through Meta. Businesses are leaning more towards Meta ads due to their large and widespread audience throughout the globe.
Recent data shows that the number of people who use Meta exceeds 3 billion. Most of the users on Meta are Millenials and Gen Z. Let us dive deeper into the cost of E-commerce advertising on Meta in 2025.
Cost of E-commerce Advertising on Meta in 2025
In 2025, the cost of E-commerce advertising on Meta depends on multiple elements like the core objective of campaigns, targeting, relevant audiences, bidding tactics, and auction strategies. The amount served by the advertisers daily is based on CPC (Cost Per Click), CPM (Cost per 1000 Impressions), CPL (Cost per Lead), and CPD (Cost per Download).
The average amount of budget spent on Meta ads (Facebook and Instagram) averagely includes:
Facebook:CPC ($0.26 to $0.30), CPL ($5.83), CPM ($1.01 to $3.00), and CPD ($0.54).
Instagram: CPC ($0.01 – $0.25) and CPM ($0.01 – $4.00).
These stats can be considered average, and the average cost of E-commerce advertising on Meta can vary according to the nature of different industries, businesses, and markets.
Comparison of E-commerce Ad Costs on Meta vs Different Networks
The competitors of meta ads include Google Ads (Google search engine and YouTube ads), TikTok, LinkedIn, and Pinterest. Let’s find out the average CPC and CPM on these platforms.
- Google ads: Google search engine- CPC ($0.11 – $0.50) and CRM ($0.51 – $1.00) Youtube ads- CPC ($0.11 – $0.40) and CRM ($9.68)
- TikTok: CPC ($1.00) and CRM (10.00)
- LinkedIn: CPC ($2.00 – $3.00) and CRM ($5.01 – $8.00)
- Pinterest: CPC ($0.01 – $0.10) and CRM ($0.01 – $1.50) source
Minimal cost of E-commerce advertising on Meta in 2025
Advertisers can start their ad campaigns within a minimum of 3 to 4 days in which they can do testing. The 2-week budget ad campaign is considered to be the standard time for running any campaign. It is likely to perform better in terms of activity, optimization, and results. Here are some average cost estimations of the minimal cost of advertising on Facebook. These estimations are based on the daily budget spent
- Google Ads: $0.01 per day
- Microsoft Advertising: $2.00 per day
- Meta: $1.00 per day
- LinkedIn: $10.00 per day
- X: $1.00 per day
- Snapchat: $20.00 per day
- Reddit: $5.00 per day
- Quora: $5.00 per day
- Spotify: $15.00 per day
How to Set the cost of E-commerce advertising on Meta
The cost of calculating E-commerce ads on Meta depends on multiple factors like different yearly holidays and events. Special occasions like Christmas, Easter, New Year’s Eve, Saint Patrick’s Day, and Black Friday increase the demand to create more space to place ads. This increases the cost of ad display on Meta, which is more expensive than normal days.
On special events, customers also want to view and buy products according to the event, which helps the advertisers run campaigns with more specific ads targeted towards a particular audience.
Elements like Ad objectives also play a significant role in optimizing ad auctions to ensure the smooth transition of ads to the consumers. Some of the most used ad objectives include brand promotion, awareness, engagement, traffic, leads, and sales. Advertisers have to be very careful when choosing ad objectives because Meta is very serious about delivering the ads to the exact person your ad objective aligns with.
Other key elements also include bidding strategies, type of audiences, quality of ads, and nature of business or industry. They all play a very crucial part when it comes to setting and calculating the cost of advertising ads on Meta.
Benefits of E-Commerce Advertising on Meta
E-commerce advertisement on the Meta platform definitely has its perks. Most of the advertisers are completely satisfied with their budget spending on Meta ads. About 80 to 81 percent of advertisers seem happy with their ROIs (Return on investment) on ad campaigns.
This satisfaction rate of the marketers is due to Meta-targeting audiences specifically and precisely, and the reach of this platform towards the consumers is also phenomenal. The rest of the remaining marketers who are not pleased with ROIs on their budget may adjust their ad tactics and campaign strategies in order to obtain maximum positive feedback.
Controlling the Cost of E-commerce Advertising on Meta in 2025
Meta has determined that the nature of ads should be carried out well in ad auctions. This includes choosing the exact objective aligning with your requirements, precise targeting of the audience, a full-fledged budget, and a satisfying duration of ads with premium quality ensured.
This is the reason Meta is more focused on optimization and lowering advertising costs on its platform, especially in parts like setting up a sufficient budget and improving strategies for bidding.
Strictly narrowing down the targeting of an audience is also very important because Meta will spend the budget according to your objective specifications. Following these measures and tactics firmly will help in controlling the cost of E-commerce advertising on Meta while utilizing the budget at its fullest potential.
Conclusion:
In summary, Meta marketing has made it possible for E-commerce businesses to achieve growth like never before. With the help of digital ads displayed on platforms like Meta, boosts the brand sales in no time, but it also requires a certain amount to pay. The cost of e-commerce advertising on Meta is based on various key points like the industry you are targeting or the nature of the potential audience.
The daily amount on average that advertisers have to spend is divided between CPC, CPM, Cost per Action and Cost per Lead. Meta also has competitors similar to its own. These platforms also use these formulas when it comes to budget spend on ad campaigns.
Even in 2025, advertisers can easily test their ad campaign with a weekly budget. They can observe the analytics of their ads and can make rapid adjustments for the best results. It can make competition high between certain e-commerce rivals as more and more people are using the platform due to days off and because of holidays also. This also increases the chance that products displayed on Meta ads will be sold more frequently than usual days.
Most of the advertisers and marketers who use Meta to display ads are very contented with its results and ROIs (Return on Investment). This success can easily adjust the cost of e-commerce advertising on Meta. These ads have become the smart choice for new E-commerce businesses, and the trend seems to be growing in the near and upcoming future.
